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Social media is one of the most powerful tools in your digital marketing tool kit.

The company didn't want to fork over the cash for a large ad campaign, but after a guerrilla marketing stunt flopped, Yagan and his team decided to try something completely different.The last type of competitor is the traditional matchmaker services like the Date Match Maker that relies on an agency to capture information regarding the applicants and then makes the matches on their own.Compu Date has segmented their market into two distinct segments. Demographic and assorted details include:20-35 year olds: Recognizing that the two groups are quite distinct, Compu Date will adopt a different strategy for reaching each.Online dating is simply riding the trend we’ve been seeing for some time: we are growing more comfortable with strangers online. The Emergence of Interest-Based Social Networks Online dating is one of the pioneers of interest-based social networks. Consider the social networks we use in our daily lives.On Facebook, we are connected to our friends and family.

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